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Category:
Discovery & Nature, Travel, Sport & Adventure, Collections - Series

Keywords:
Ethnography/Civilization, Fashion, people & places


Producer(s): POINT DU JOUR

Coproducer(s)/co-financing:
ARTE France

Music: Olivier GIRARDOT

Length:  1x26

Format:  One-off

Original version: French

Versions available: International

Nationality: France

Year: 2009

Rights: all media, world

Support(s):  SD – Digital 16/9

Collection: DECODING DRESS CODES - series 2

DRESS IN EGYPT

Director(s): Joseph CONFAVREUX, Stéphane CORRÉA – Writer(s): Joseph CONFAVREUX, Stéphane CORREA   Contact Contact   Download Print page

In the area of clothing and fashion, Egypt is the leader among the countries in the region. In the El Ghouria souk in the heart of medieval Cairo, you can find the sexiest underwear on the Muslim planet!
In Egypt, Islamic dress has first been offered to young students as the answer to a social problem, a way around the rising costs of fashionable dress.
We meet the « stylish Mohaggabate », coquettish young woman who wear the veil together with tight jeans and even tighter tops, as if saying “you want us to cover up, fine, but we’ll show our butts”!
And as for the ultimate fashion sales pitch… nothing more convincing than the fear of wife to be abandoned for a more stylish, younger rival.
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